CASE STUDY
OS&B Society President's All-Star Ball
The Brief
For over 70 years, the OS&B Society has supported local charities and community organisations across Brighton, entirely through the efforts of twenty members giving their time to fundraise, every penny raised going straight out as grants.
Over the last five years alone, the Society has donated more than £100,000 to local causes. This year's President's Ball was raising for five charities close to the President's heart, with half of everything raised going directly to them and the other half supporting the community organisations the Society backs year-round.
They brought Polar X in for full photo and video coverage of the night, and to give guests something more engaging than a standard gala evening, a proper take-home keepsake to remember it by.
The Activation
A roaming activation across the Brighton Hilton Metropole, one operator delivering branded instant prints, photography and video capture throughout the night, from speeches through to the dancefloor.
Guests left with a physical print in hand, and the Society with full coverage of a night twenty volunteers had worked all year to make happen.
The Story
Between speeches from key Society members, a live auction for the evening's fundraising, and tribute performances from The Dolly Parton Experience and one of the country's best ABBA acts, the night had the energy of a full variety show built entirely in service of raising money for people who needed it.
Capturing that meant moving constantly, from the formality of the speeches to the guests up and dancing to ABBA within the hour, and making sure every one of it ended up in the final reel.
